Can Google tell what you do — and that you do it in Arlington? Titles, headings, descriptions, and how you rank for the searches that matter.
For Arlington business owners
When someone asks ChatGPT for a business like yours… does yours come up?
People increasingly find local businesses through Google and AI assistants — not just your front window. The Website + AI Visibility Checkup shows you exactly how your business appears across both, what your website is doing well, and the handful of fixes that matter most.
Request a Website Checkup One-time review · $375 · results within 10 days · no contracts, everThree places customers decide
1
GoogleThe map pack, your Business Profile, and page-one results — where "near me" decisions happen.
2
AI assistantsChatGPT, Perplexity, and Google's AI answers now recommend specific local businesses by name.
3
Your websiteWhere referrals go to double-check you — and where visitors decide to call or keep looking.
Got one of my flyers? The note on it was written by hand after I looked at your actual website — that observation is yours to keep, free, either way. The checkup below is the full version.
What the checkup covers
01Google visibility
02AI visibility
I ask the major AI tools the questions your customers ask, record whether you appear, and identify the signals that would strengthen how you show up.
03Content clarity
Is it immediately obvious what you offer, where you work, and why someone should choose you over the next result?
04Ease of use
Can a visitor quickly call, book, or request a quote — especially on a phone, where most local traffic happens?
05Local signals
Your Google Business Profile, service areas, and on-page signals — checked for consistency, accuracy, and completeness.
06Competitive position
A side-by-side look at how you appear online versus 2–3 similar businesses nearby — and where the easy wins are.
$375 one-time · no contracts · no upsell pressure
- 10 plain-English findings about how your business shows up online
- Your 5 highest-impact fixes, in priority order — do these first
- A 30-minute walkthrough (in person or Zoom) so everything actually makes sense
- Delivered within 10 days after we start — yours to act on with anyone, including your current web person
If the checkup turns up nothing worth fixing, I'll tell you that too — that's the point of an independent review.
Request a Website CheckupIf you'd like help making the fixes afterward, I offer a small fix package (from $250) and a low-maintenance quarterly monitoring option — but the checkup stands completely on its own.
Hi, I’m Joe
I’ve spent my career helping organizations improve websites — content strategy, SEO, user experience, analytics, and how sites perform in traditional and AI-powered search.
I grew up working at a local business, I’ve worked at a local marketing agency with small businesses, and I’m now a partner in a marketing business that works across higher education. This is my chance to work with local businesses and help them expand their reach. My family loves living here and I hope to help maintain a thriving business community.
Don’t take my word for any of it — look me up on LinkedIn (opens in a new tab) first.
Common questions
Most of my business comes from referrals. Do I need this?
Referrals are the best marketing there is — and the first thing a referred customer does is look you up. The checkup tells you what they find in that moment: your site, your Google profile, and what AI tools say (or don't say) about you.
Can you guarantee I'll show up in ChatGPT?
No — and be wary of anyone who says they can. What I do is test how you currently appear, explain why, and strengthen the signals search engines and AI systems rely on: clear content, consistent local information, and a well-structured site. That's what moves the needle.
Are you going to find problems just so you can charge me to fix them?
No way! As I've mentioned, I live here in town and my goal with this checkup is to educate so you can make the best decisions for your company and keep Arlington a thriving place to live. I'll tell you things you might be able to handle, things your web person could do, and if you need additional support, how I can help. I'm not an expert in everything and will be honest with things that are out of my wheelhouse. I'd rather help you identify things you can do yourself and tell a neighbor than pay me for something you don't need.
Will you try to rebuild my website?
No. That's not my background and I don't have time for that. But I can suggest someone if needed.
What do you need from me?
Nothing is required. Access to your Google Business Profile or Google Analytics could help with findings, but it's OK if you don't have that or prefer not to share.